Duke City Dialing Disasters
February 17th, 2009
When friends that are visiting from other cities or recently moved to Albuquerque comment on the levels of service in our restaurant industry, it is rarely charitable. Because we like to fall back on that “land of mañana” excuse, maybe it IS true that service is lacking.
There is good news, here, of course. Service can be improved. Easily. Granted, each employee’s behavior might be tricky to change, establishing their habits and making sure they realize it ain’t just a job – its a SERVICE job.
Tip pooling is helping to kill service levels. Too many restaurants take all tips that come in during a shift and divide it amongst the staff, sometimes the kitchen staff as well. The top performers – those that know your name, top up your coffee with a wink and a ‘here ya go, hon!’ – are tipped the same amount as the ones who disappear from sight, forget your order, and never smile. I’ll write more about this, you can be sure about that.
However, this post was prompted by the atrocious phone skills I experience from restaurants. For example, I just called one small place during their slow hours. The first time I was met with some background talking, silence, and then a “click”. I called back, and got the fax machine. Now, if I were a new customer trying to locate them or even check the hours, I would probably give up.
Rules for phones at restaurants, in order of importance:
- Answer the phone with a smile. Allow all employees to answer the phone and make sure they know the operating hours, the street address, and possibly the name of the manager. That’s all!
- Have crucial but brief information in your voicemail greeting – something like this takes no more than 12 seconds to say (I timed it): ”Thank you for calling Shish-Ka-Bob Restaurant at 456 Western Boulevard, open weekdays from 8 to 8 and weekends from 10 to 9. Leave your message and we’ll call you back”.
- Call people back if they do leave a message.
- Do not let the voicemail box get full.
You might be suprised at how many restaurants do not follow most or even all of these guidelines. In the shrinking restaurant economy, they need every single customer and anything that can be done to ensure a good experience will bring in new customers as well as increase their reputation for future visits. Did I mention that answering the phone with a smile is FREE? Unlike changing the menu, redecorating, hiring more staff, et cetera….
My favorite restaurants almost always have amazing service, either starched and impeccable to caring and friendly to a fault. (Laverne at Mannie’s, I’m talking to YOU!)




