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post One Guy, Good Burger; Five Guys, Great Burgers?

February 28th, 2010

Filed under: announcement, chain restaurant, northeast heights, restaurant opening — Andrea Lin @ 9:50 pm

The sign gets hoisted

So…. there’s a pretty well regarded chain of “upscale” burgers moving into Albuquerque.  Not sure about their prospects, given that the Duke City already has a huge number of really good burger places where we can get our fix of either gooey green chile cheese or the truly squishy and delicious Otis Burger at Standard Diner (fried egg and all).

Per the NMBW, “For hamburger aficionados hungering for gourmet beef chains to arrive in New Mexico, the wait is over. Five Guys Burgers and Fries, a fixture on the East Coast, is invading the Land of Enchantment with 15 restaurants over the next five years.”

So what can Five Guys do that we already cannot?  (Apparently one thing they do that I applaud is print their nutrition info – that’s one thing that the chains have been browbeaten into doing in recent years and I don’t think it is a bad move.)

My hope is that if they do well, it is not at the expense of gems like Little Red Hamburger Hut and Bubster’s and heck, even places that are more refined like Independence Grill and Route 66 Malt Shop (yes, I called them refined – its the burger, not the atmosphere, that I’m assessing).

So where is it?  In that weird little nexus of Louisiana, San Pedro, and Paseo Del Norte that I had very little reason to frequent previously (Trader Joe’s) and now I’m pretty much never up there.  Guess I’ll be making another visit.

1 Comment »

  1. I live out in Atlanta, and Five Guys just made its way out here over the past few years to great success. I must say however that they have not taken my business away from some of my favorite local burgers joints. It do not think there ingredients are all that much better, as much as the name and hype that goes with it.

    Comment by Dave — March 16, 2010 @ 8:19 pm

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