September 24th, 2010
Part One of my “Good Restaurants” series.
Of course, this can be applied in many cases to all businesses, but since I typically deal with restaurants, I’ll put the focus on them.
GOOGLE YOURSELF – if you like what you see, great. If you don’t, you can some ability to change it. If you don’t see any relevant results AT ALL, start working on it immediately – your survival could depend on it.
If there’s one thing that annoys me about *any* business (and of course, there ain’t one thing, there’s usually lots of things…), it is the inability to EASILY find out hours of operation.
Assuming you have a working phone number and address, when someone calls you, if they don’t hear a live person answering, the very first thing they should hear is, “thank you for calling ZZZ. Our hours of operation are: YYY”. It should be plastered on your front window, on every piece of paper you publish from biz cards to menus. It should be on your WEBSITE in text (that might be Part Two). And it should be in your YELP and GOOGLE pages – you as the business owner can control those pages – do so, especially if you don’t have a website.
Good businesses do this, and good luck to the rest….