January 23rd, 2011
If asked to name the restaurant I would eat at for ever and ever and ever, I might actually choose one that I’ve yet to visit. It’s tiny, it’s cramped, the owner is a jerk (sometimes), and if you don’t play by the rules you’ll find yourself wondering if you stumbled into the Seinfeld Soup Nazi episode.
Yes, my choice is Shopsins.
How can you argue – especially if you are the indecisive sort like myself – with a menu that offers hundreds of options though no substitutions are allowed; this ensures that no matter what you order at a meal you have plenty of other choices to pick from as the rest of your life transpires and you realize that choosing the absolute BEST restaurant you’ve ever enjoyed really would have been too limiting. (And if it truly is the REST of your life, I expect sushi to be gone as a viable foodstuff in the next 10-20 years so that definitely leaves out all the great sushi joints.)
Now, a fabulous Japanese place, on the other hand… that could be pretty good.
Oh yeah, remember that talk we had about crappy restaurant websites? Shopsins.com breaks the rules in that they are so unbelievably well-known that their website is free to be just a weird as it is. But that’s in addition to the fact that they HAVE their address and phone number and hours in plain text right on the main page. Thank you, Kenny Shopsin.