R.I.P. Albuquerque Tortilla Company
April 28th, 2011
Chris Martinez and his family have sold the Albuquerque Tortilla Company’s production to Mission Foods, a massive company and subsidiary of Mexico-based GRUMA that removes ownership of one of the last wholly New Mexican tortilla companies.
Interestingly, Chris and Pete Martinez, under the new ownership, will start up a subsidiary company to sell salsa and BBQ sauce. It will be called The Authentic New Mexican and is something they feel they can make money on, unlike tortillas which are suffering from high raw materials costs that have devastated many all across Mexico in the last few years, causing tortillerias to close en masse and families to feel the pinch. If “the authentic New Mexican” is the kind of folk that adds their family-owned long term business into the sludge pile of a multinational conglomerate, then I suppose they are doing OK.
GRUMA also could have an influence on the high prices of corn that are sending all these little tortillerias out of business, as stated in the article, “In 2009 GRUMA controlled an estimated 75 percent of the strategic corn flour market in Mexico”
Who’s left for the locally owned? Just one, from what I know: La Mexicana Tortilla Company. They have a downtown restaurant and are some of the nicest people I’ve talked to in a long time. Stop by and say hello, and have some fantastic chips and salsa.








