Interestingly I’d been driving past the Fastino’s sign for months, thinking it was some weird chainy like restaurant that served noodles. Such is the power of a logo. Not that I want to delve into the ins and outs of logo/branding and design and how to entice your potential customers . . .

Anyway, at some point I found out that it is essentially a second location of Saggio’s, with some tweaks and minor menu changes. This is pretty neato since I like Saggio’s yet never seem to haul my butt over there. Perhaps I am frightened by the looming dessert case, or put off by the insane noise levels in there.

But I will have to investigate Fastino’s and let everyone else know they don’t just serve noodles. They even took it upon themselves to add a note to their sign that says, “Saggio’s!!!”

Well, the Groupon “thing” is firmly in place, like it or not. If you’re a small business, you might like it quite a bit – getting butts in seats and all that. How does it work? Who makes money? TechCrunch did a fantastic analysis a few months ago.

But if you are a small business and/or restaurant with an upscale target market and a really polished image, it might not be the best thing for you, especially if you’ve opened recently. Google for “groupon sucks” and the #1 hit you will see is a blog post from a spa marketing company talking about how discounting is not always the best way to attract new customers. It is certainly food for thought and a great post, but targeted at “luxury” goods like hundred-dollar treatments and the like.

What if your per-check average is well under $20? Is it such a bad idea to discount, then?

A friend just told me that they were hesitant to try a local restaurant because it always looks empty. I know for a fact that the restaurant‘s food is quite good and told him so. They have a dining room too big for their needs and that hurts them with walk-by traffic, as my friend’s perception shows. This place might benefit from a quick-and-dirty campaign to get more people in the door. Or perhaps you can skip giving half the money to Groupon and just go to the restaurant. Do we have a deal? Good. Also try out another local place experimenting with Groupon – but just go instead of buying the coupon. Their sandwiches are amazing.

….today (and tomorrow?) are the days to get your (American) Kobe burger fix at Independence Grill.

Jerry Wright, as friendly a restauranteur as I could hope for, is closing the doors to this restaurant which has WON best burger in all of Albuquerque for his Caprese Burger, marrying juicy beef to mozzarella, tomatoes, and basil.  Albuquerque the Magazine crowned Jerry’s burger the winner over a year ago, but it was not enough to keep him going.

If you’ve never had one, stop in.  A restaurant’s closing is never good reason to just stop going – often the owner is already in debt and if you enjoy the food giving them one last vote of confidence and dollars is good for everyone.

Don’t forget his “pig wings”, one of the best porky appetizers in all the land.

So…. there’s a pretty well regarded chain of “upscale” burgers moving into Albuquerque.  Not sure about their prospects, given that the Duke City already has a huge number of really good burger places where we can get our fix of either gooey green chile cheese or the truly squishy and delicious Otis Burger at Standard Diner (fried egg and all).

Per the NMBW, “For hamburger aficionados hungering for gourmet beef chains to arrive in New Mexico, the wait is over. Five Guys Burgers and Fries, a fixture on the East Coast, is invading the Land of Enchantment with 15 restaurants over the next five years.”

So what can Five Guys do that we already cannot?  (Apparently one thing they do that I applaud is print their nutrition info – that’s one thing that the chains have been browbeaten into doing in recent years and I don’t think it is a bad move.)

My hope is that if they do well, it is not at the expense of gems like Little Red Hamburger Hut and Bubster’s and heck, even places that are more refined like Independence Grill and Route 66 Malt Shop (yes, I called them refined – its the burger, not the atmosphere, that I’m assessing).

So where is it?  In that weird little nexus of Louisiana, San Pedro, and Paseo Del Norte that I had very little reason to frequent previously (Trader Joe’s) and now I’m pretty much never up there.  Guess I’ll be making another visit.

Hard to believe that the holidays are HERE.  AGAIN.  Whatever happened to 2009?  (Heck, what happened to every thing since 2001???)

Soothing your spirits is key, so head up to the heights on Saturday for some candles, lights, holiday specials from local retailers, and delicious Tea from A Tea Co (otherwise known as Kung Fu Cowboy Tea).

They serve hot teas as well as delectable sandwiches, soups, and pastries, with a Gluten-free option every single day.  Neato!

Scottsdale Village Champagne and Lights - 4pm – 7pm